Apparel and General Merchandise
Deliver the right product to the right place at the right time
Consumers are in control in today's world of omni-channel retail. They no longer shop online or in a store—they just shop. They expect accurate, immediate product information and access. And if they can't find what they want when they want it, they move on.
Retail has become a cross-platform, cross-channel, cross-device, path-to-purchase experience. Every apparel and general merchandise company is under pressure to adapt business processes to satisfy digitally savvy consumers with:
- Safer products
- Improved product information
- Better search experiences
- Optimized inventory visibility and fulfillment options
All the while, apparel and general merchandise companies are working to implement smarter business analytics.
GS1 US® and GS1 Standards have been helping apparel and general merchandise companies do business for more than 40 years. GS1 US continually evolves to keep pace with emerging changes and challenges. Building on a legacy of U.P.C. barcodes, Electronic Data Interchange (EDI) standards, and floor-ready merchandise best practices, we are now helping drive adoption and use of Electronic Product Code (EPC®)-enabled Radio Frequency Identification (RFID) technology, e-commerce fulfillment best practices, and guidelines for product images and data attributes.
Through GS1 Standards, we’re empowering the retail community to get the right product to the right place at the right time.
Defining challenges, exploring solutions, creating adoption plans.
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