Executives from Campbell North America and The J.M. Smucker Company Join the GS1 US Board of Governors
Mark Alexander and Chris Resweber to Guide the GS1 US Strategy to Support GS1 Standards Adoption and Usage


LAWRENCEVILLE, N.J. (December 4, 2014) – Mark Alexander, president, Campbell North America, and Chris Resweber, senior vice president, corporate communications and public affairs, The J.M. Smucker Company, have been appointed to the GS1 US Board of Governors. Both executives will help guide the GS1 US strategy to drive adoption and usage of GS1 Standards across multiple industries to support improved supply chain efficiencies, regulatory requirements, and the needs of today’s consumer, including more accurate and complete product information.

Mr. Alexander will serve as chairman of the board, replacing W. Rodney McMullen, chief executive officer, The Kroger Company. As president of Campbell North America, Mr. Alexander guides the company’s North America strategy, including its consumer-driven innovation and brand-building initiatives. He joined Campbell in 1989 and has held a number of management, marketing and sales roles on four continents. Prior to his current role, Mr. Alexander served as president of Campbell International where he was responsible for the company's businesses in Asia Pacific, Europe and Latin America.

Mr. Resweber will replace Mark Smucker, president, U.S. Retail Coffee, The J.M. Smucker Company, on the board of governors. Mr. Resweber is the senior vice president, Corporate Communications and Public Affairs, leading the Smucker Company’s internal and external communications in addition to government, regulatory, and industry initiatives. He joined Smucker in 1987, has held a variety of leadership roles in marketing, communications, and public affairs, and became an officer of the company in 2004. Mr. Resweber has been a catalyst for innovation, brand-building, supply chain advancement and sales growth for Smucker for more than two decades.

Bob Carpenter, president and CEO of GS1 US, said, “Mark and Chris have been strong advocates for GS1 Standards implementation to drive supply chain success in their own organizations. Their proven leadership and expertise will inspire greater innovation and collaboration to support GS1 Standards adoption and usage for cross-industry growth.”

The GS1 US Board of Governors includes executives from 20 leading organizations including: The Coca-Cola Company; eBay Inc.; Johnson & Johnson; The Kroger Co.; Macy’s; Massachusetts Institute of Technology; McKesson Corporation; Premier Inc.; Procter & Gamble; Publix Super Markets; PVH Corporation; Quality Supply Chain Co-op, Inc.; Sysco Corporation; Wakefern Food Corporation; Walmart U.S.; and Wegmans Food Markets. A full list is available at www.gs1us.org/about-gs1-us/corporate/board-of-governors.  

About GS1 US
GS1 US, a member of the global information standards organization GS1®, brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 Standards. Nearly 300,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, barcodes, Electronic Product Code (EPC®)-enabled RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code® (UNSPSC®). www.GS1US.org.