GS1 US Data Hub | Product View/Use Takes the Guesswork Out of Sourcing Product Data
Users Can Access a Brand-Authorized Database of More Than 13 Million Products


LAWRENCEVILLE, NJ – March 23, 2017 – To help the retail industry source complete and accurate product data that meets the information demands of consumers, GS1 US now offers access to information for over 13 million products sourced directly from brand owners, with GS1 US Data Hub® | Product View/Use. The subscription-based tool helps retailers, brands, solution providers, data pools and app developers locate accurate product details to improve the quality of data made available to consumers when they search for product descriptions online, leading to more seamless consumer experiences.

GS1 US Data Hub is a suite of online tools for GS1 Standards-based product and location data, information about GS1 Company Prefix licensees, barcode creation, and sharing data with trading partners. Users can add a subscription to GS1 US Data Hub | Product View/Use to help increase confidence in their data and eliminate error-prone manual searches for product information.

The tool provides access to essential product data like company name, brand name, product description, industry, packaging level and hierarchy, and also includes the Global Trade Item Number® (GTIN®) and Universal Product Code (U.P.C.) which connect the physical product to digital listings about that product. Additional product data provided by the brand owner may include dimensions, weight, country of origin, and a photo of the product. In-tool messaging allows users to contact brand owners directly for questions about their products. Users can perform single queries, download data in bulk, or use the API for easy integration with their own systems.

“GS1 US Data Hub | Product View/Use is a dynamic source of accurate data with thousands of new products being added every day. Supply chain partners have found that crowd-sourced data culled from manual searches is simply not reliable enough for today’s digitally-savvy consumers,” said Laura DiSciullo, senior vice president of marketing and product management, GS1 US. “Verifying GTINs and sourcing accurate product information using GS1 US Data Hub | Product View/Use can support innovative retailing strategies, and help organizations succeed in today’s data-driven business environment.”

Other Data Hub offerings include GS1 US Data Hub® | Product Create/Manage, a tool used to quickly and easily create GTINs and high resolution GS1 barcodes; GS1 US Data Hub® | Location, a central resource of Global Location Numbers (GLNs); and GS1 US Data Hub® | Company, which provides access to information on U.S. companies that license a GS1 Company Prefix. To learn more about GS1 US Data Hub | Product View/Use, please visit www.gs1us.org/datahubproduct-viewuse.

About GS1 US®
GS1 US, a member of GS1®, is an information standards organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 Standards. More than 300,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, barcodes, Electronic Product Code (EPC®)-based Radio Frequency Identification (RFID), data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code® (UNSPSC®). www.GS1US.org