How GS1 US Works with Small Business

Whether you are bringing your product to market for the first time or taking your company to the next level, see how GS1 US makes it easier to do business

How GS1 US is Ready to Help You

If you are asked by your retail trading partner to:

  • Place a Universal Product Code (U.P.C.*) barcode on your product
  • Communicate your information via EDI (Electronic Data Interchange)
  • Share product information via the Global Data Synchronization Network™ (GDSN®)

GS1 US is here to help you implement those standards with tools, training, and education.

Visit the Small Business Media Center

Check out our library of short videos to help you select the correct number of barcodes for your business! We also have videos to help you get started using those barcodes. 

4 Simple Steps to Identify Your Products

GS1 US Member Benefits for Your Small Business

When you obtain your GS1 Company Prefix, you instantly become a member of GS1 US. As a member, we will help you make the most out of your GS1 Company Prefix by giving you unique access to tools and resources, including:


GS1 US Data Hub® | Product

For small businesses, GS1 US Data Hub | Product is an essential online tool that takes the guesswork out of creating product identifiers and barcodes—helping the small business avoid costly mistakes

Learn More >


Access to myGS1 US

This member-only area of our website gives you access to all of your need-to-know information in one place.You can pay your bill, edit company information, or download your prefix certificate, etc. in this portal. 

Access myGS1 US >


Certified Content Provider Program

Need help creating and managing your product information and images? Want to get your product in front of more buyers?

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On-Demand Webinars and Training

Get direct access to GS1 Standards experts in our monthly webinar series

Learn More >


Member Support

Our Member Support team is a phone call away, with reduced wait times and extended hours to answer your questions

Contact Us >

GS1 US Small Business Success Stories

Project Zipper

Project Zipper

Auburn University’s RFID Lab took a hands-on approach to analyzing and evaluating the benefits of retailers and brands using EPC-enabled RFID to tag, track, and share inventory data from source to fulfillment.

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Crane case study

Crane USA

Crane USA partnered with DiCentral, a GS1 US Solution Partner, and leveraged the GS1 System of Standards to build an automated order management solution.

Read More >

Herman Kay case study

Herman Kay Co.

Find out how Herman Kay partnered with GS1 US to implement RFID in their fulfillment process, ensuring that the right customers received the right shipments.

Read More >

Blessing Basket case study

The Blessing Basket

To uniquely identify each woven basket, Blessing Basket assigns a GS1 GTIN, which is encoded in a U.P.C. barcode that is printed on the label applied to the basket.

Read More >

ENMON case study

Enmon Accessories and Orly Shoes

GS1 US Data Hub | Product (formerly known as Data Driver) enables Enmon Accessories and Orly Shoes to trade products with larger retailers.

Read More >

Herbal Destination & Voodoo Ride case study

Herbal Destination & Voodoo Ride

To conduct business with mass retailers, Herbal Destination & Voodoo Ride identify their products, cases, and locations using GS1 Standards.

Read More >

Join the other 280,000 small business members


Become a member today

In this publication, the letters “U.P.C.” are used solely as an abbreviation for the “Universal Product Code”, which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO.