How GS1 US Works with Small Business

Whether you are bringing your product to market for the first time or taking your company to the next level, see how GS1 US makes it easier to do business

How GS1 US is Ready to Help You

If you are asked by your retail trading partner to:

  • Place a Universal Product Code (U.P.C.*) barcode on your product
  • Communicate your information via EDI (Electronic Data Interchange)
  • Share product information via the Global Data Synchronization Network™ (GDSN®)

GS1 US is here to help you implement those standards with tools, training, and education.

Visit the Small Business Media Center

Check out our library of short videos to help you select the correct number of barcodes for your business! We also have videos to help you get started using those barcodes. 

GS1 US Member Benefits for Your Small Business

When you obtain your GS1 Company Prefix, you instantly become a member of GS1 US. As a member, we will help you make the most out of your GS1 Company Prefix by giving you unique access to tools and resources, including:

GS1 US Small Business Success Stories

Herbal Destination & Voodoo Ride
Herbal Destination and Voodoo Ride, both small growing businesses, were working to expand their distribution channels to include large, national retailers. Each was using barcodes purchased from online barcode sellers, but soon discovered they needed to use the GS1 Company Prefix and other GS1 Standards to conduct business with these mass retailers. They contacted GS1 US—which is authorized in the U.S. to license the GS1 Company Prefix—and now, each business creates U.P.C.s for its products that protect its company’s brand identity as they travel through the supply chain. By using additional GS1 Standards to identify cases and locations as well as share and synchronize data, the companies can start to realize operational benefits and growth.

With help from HarvestMark and GS1 Standards, SunFed has made case- and item-level traceability an integral part of its business and has full visibility of its produce traveling from fields to kitchens.

GS1 US Data Hub | Product (formerly Data Driver) enables smaller size companies to trade products with larger retailers. There is no need to invest in a lot of training on GS1 Standards, since the tool complies with the standards and facilitates the creation of GS1 standard-compliant barcodes.

Print Media
Print Media developed a GS1 Standards-enabled business process by implementing Global Location Numbers and the GLN Registry™ (now GS1 US Data Hub | Location) for healthcare.

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Solution Provider Finder

Need help creating, printing and verifying your barcodes? Search this database of GS1 US-certified experts to help you create barcodes and put them on your products.

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In this publication, the letters “U.P.C.” are used solely as an abbreviation for the “Universal Product Code”, which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO.