Prepare for Change
Meet requirements for scanning 2D barcodes at point-of-sale by 2027.
With 2D, you can respond more quickly to recalls, flag products before they expire, engage your consumers with useful data like ingredients, potential allergens, promotional offers, recycling instructions, and more!
In today's market, your supply chain needs to move at the speed of data to accommodate regulations, keep up with consumer demand, and validate sustainability efforts. 2D barcodes are the gateway to unlocking solutions to these challenges, and GS1 US is eager to support brands and retailers in their transition.
Prepare for Change
Meet requirements for scanning 2D barcodes at point-of-sale by 2027.
Delight Your Consumers
Share more data about your products in real time.
Make Data-Driven Decisions
Gain greater visibility into the movement of products.
Consumers demand more information about the products they’re purchasing, regulators require the disclosure of more information, and there’s an ongoing need to more effectively track and trace products through the supply chain. We can resolve this with 2D barcodes with GS1 Standards inside—a single bar code that has the power to provide all the information consumers need and desire, improve traceability through the supply chain, and scans at checkout.”