GS1 US Leadership

As Senior Vice President of Human Resources at GS1 US, John Hoderny is dedicated to building a workplace where people thrive. He leads all aspects of HR and facilities management, including talent acquisition, training and development, total rewards, and employee communications.

Hoderny plays a key role in shaping and nurturing the GS1 US culture by promoting an environment where employees feel supported, engaged, and empowered to grow. From talent management to professional development programs, he focuses on aligning people’s strengths with business goals to drive success for both individuals and the organization.

Before his current role, Hoderny served as Vice President of Human Resources at GS1 US. He also led compensation and benefits strategies as Senior Director, overseeing total rewards for GS1 US.

Prior to joining GS1 US more than 10 years ago, Hoderny led the total rewards function at C&D Technologies and held HR and consulting positions at Mercer Human Resources Consulting, Exide Technologies, and Unisys.

Hoderny currently serves on the Alumni Board for the School of Labor and Employment Relations at Penn State University and co-leads the Head of HR Roundtable for the Philadelphia Society of People and Strategy. Additionally, Hoderny served honorably and is a proud veteran of the U.S. Marine Corps.

Hoderny holds a bachelor’s degree in business economics and a master’s degree in human resources and employee relations from Penn State University.

As Senior Vice President and Chief Financial Officer at GS1 US, Kumar plays a key role in shaping the organization’s financial strategy, ensuring sustainable growth, and maintaining strong financial performance. He oversees key business functions ranging from financial planning and controls to investment fund management. He is also responsible for the legal department and enterprise program management office team supporting all strategic programs. In his role as Corporate Secretary, Kumar helps guide governance and Board of Governors-related matters, ensuring transparency and accountability across the organization. His leadership ensures that the organization remains financially resilient while continuing to deliver value to its members and industries.

With over 20 years of global finance experience, Kumar brings a deep understanding of how to align financial strategies with business goals. Before joining GS1 US in 2005, he served as Finance Director of Supply Chain for North American operations at Johnson Diversey, a global manufacturing company. Prior to that, he held leadership roles at Black & Decker in both the Middle East and the US, including Director of Financial Planning & Analysis for their flagship power tools business. Kumar began his career at Unilever in India, where he led financial and logistics operations for the company’s largest sales region.

Kumar holds an undergraduate degree from Madras University and an MBA from the Indian Institute of Management, Ahmedabad. He qualified as a Chartered Accountant in India and, after moving to the US, earned both his Certified Public Accountant and Chartered Financial Analyst accreditations.

As Senior Vice President of Customer Success at GS1 US, Melanie Nuce-Hilton leads the teams that help businesses across 25 industries, including apparel, general merchandise, foodservice, retail grocery, and healthcare, unlock the power of GS1 Standards to support supply chain visibility, efficiency, collaboration, and regulatory compliance. Nuce-Hilton oversees GS1 Standards offerings, industry initiatives, education and training, product management, and customer support functions. Additionally, she guides the GS1 US Innovation team tasked with helping businesses explore how technologies—like artificial intelligence, machine vision, and the Internet of Things—can advance supply chain management and sustainability.

Before her current role, Nuce-Hilton led Corporate Development at GS1 US, focused on how GS1 Standards combined with emerging technologies can drive business process efficiencies and innovation. She also served as Vice President of Apparel and General Merchandise, leading initiatives to improve inventory accuracy, product data exchange, and end-to-end traceability.

Prior to joining GS1 US, Nuce-Hilton was the director of retail industry marketing at GXS (now OpenText) and also served as a global product manager for both supply chain visibility and data synchronization applications at GXS. Nuce-Hilton also spent several years in various supply chain and consulting roles, with an emphasis on business-to-business relationships, electronic data interchange implementation and warehouse automation projects.

An advocate for industry-wide progress, Nuce-Hilton actively contributes to the development of global standards and frequently speaks at major conferences, including the National Retail Federation’s BIG Show and the Council for Supply Chain Management Professionals Edge Conference. She is also a recognized thought leader in in retail, supply chain and technology, frequently featured in media outlets such as LiveNow Fox, The Wall Street Journal, Fast Company, Forbes and MIT Technology Review.

She holds a bachelor’s degree in professional studies from Bethany University.

As Senior Vice President of Marketing at GS1 US, Bill Strawderman leads a dynamic team focused on using data-driven marketing to help industries discover the value of GS1 Standards—the most widely used supply chain standards in the world. Strawderman oversees brand development, public relations, events, digital media, web, and ecommerce programs that drive membership, enhance reputation, and support the organization’s mission, vision, and values.

Strawderman brings more than three decades of experience as a multi-disciplinary marketer. Prior to joining GS1 US, he led the digital, social media and content center of excellence at Siemens in the US, supporting both corporate brand development and regional marketing programs.

He also spent 24 years at AT&T where he guided initiatives in customer acquisition, product development, channel marketing, and corporate communications. As a digital marketing and social media expert, he pioneered new technologies and built strategies that generated demand and enhanced brand reputation. This includes launching the company’s first B2B blog, introducing their first marketing automation platform, and establishing user experience management as a core discipline.

Strawderman is a member of the CMO Club and has been recognized as one of 25 Social Business Leaders by IBM and the Economist Intelligence Unit. He frequently shares his marketing insights through published blogs and industry discussions.

He holds a bachelor’s degree in economics from Rutgers University and an MBA in marketing from the Rutgers Graduate School of Management.