Verify the validity of any UPC and get more details on the associated company, which will help you with the accuracy of your product listings. Generate prospect lists of products matching certain criteria, for example, those falling in a certain industry or geographical area. Provide a better customer experience by being confident that the description and image of products you offer are accurate, which will help you manage expectations and reduce returns.
Streamline data-sharing across your supply chain. Subscribe today to access GS1 US Data Hub®, a centralized platform where the world’s largest brands and retailers upload their product, location, and company data, based on GS1 standards. Use this source of truth of GS1 identifier data to support your data validation and quality efforts, including identifier authentication, with one of the GS1 US Data Hub | View/Use subscriptions.
Verify product information
With a GS1 US Data Hub | Product - View/Use subscription, you can lookup product barcodes and UPCs, and see related product data, such as GS1 company license and product description.
Validate brand ownership
With a GS1 US Data Hub | Company - View/Use subscription, you can lookup GS1 licenses and see related company data, or the other way around and lookup a company and find the GS1 identifiers it licenses.
Search and share location data
With a GS1 US Data Hub | Location - View/Use subscription, you can lookup locations by their name, GS1 identifier, or a number of other location details.
The Right Tool for the Job
- Retailers and Marketplaces
- Data Quality Managers
- Solution Providers
- Healthcare Professionals
Retailers and Marketplaces
Data Quality Managers
Clean up your product catalogs with data stored in a centralized single source of truth. Boost data quality efforts by reducing time to find the “most likely match” for product listings. Audit and improve the quality of the Global Trade Item Numbers (GTINs) you carry, improving business processes and efficiency. Ensure the accuracy of key regulatory information and enable brand transparency to end customers. Access product data that is Verified by GS1, which validates GTIN structure and uniqueness and confirms it is tied to an active license.
Solution Providers and GDSN-Certified Data Pools
Save you and your customers time by avoiding re-keying UPCs. Integrate verified basic product and company information directly into your platform. Enhance trading partner relationships validated by ensuring that basic brand owner and UPC-related product data is accurate. Identify additional companies that may be ready for your services.
Healthcare Professionals
Communicate directly with other trading partners and view their locations, eliminating confusing variations in location names. Improve location accuracy in your operations, which will help the right product arrive at the right place at the right time, facilitate efficient business practices, and drive down supply chain costs.
Improve Your Business Operations With GS1 US Data Hub
Trust Your Data Accuracy
Trust that the UPCs/GTINs, and Global Location Numbers (GLNs) from your suppliers or trading partners are mistake free, properly formatted, follow GS1 Standards, and up to date.
Allow for Growth
Augment your validation capabilities by consolidating searches in one tool. Explore new opportunities from a growing domestic and global registry and leverage advanced search criteria.
Unlimited Search Capabilities
Access more detailed results than other free online tools. Unlock unrestrained search capabilities (no CAPTCHA or daily search limits), downloadable data, and enterprise level functionalities.
Subscription Options
GS1 US Data Hub | View/Use provides access to GS1 identifier data on millions of products and locations, sold or located in the US and all over the world, created directly by their owners, and shared with their trading partners.
For large data management or exchange with GS1 US Data Hub, many subscribers add an Export Add-On or API Add-On option to quickly access and automate large data sets for data exchange and ingestion, for an additional annual fee.
In order to integrate data with your systems, the GS1 US Data Hub API Add-On is the perfect solution to add to your GS1 US Data Hub | View/Use subscription(s).
Note, the Add-Ons apply to any Data Hub subscriptions you already had or will add. You can try the API for free for 60 days, conditions apply*. Request trial information at businessdevelopment@gs1us.org.
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Need to Create UPC Barcodes or Find a Better Way to Manage Your Data?
Assign product and location identifiers, manage your catalog, and create UPC barcodes, all in one convenient place, in the GS1 US Data Hub | Create/Manage platform. Access is included with the purchase of a GS1 Company Prefix, Global Trade Item Number® (GTIN®), or Global Location Number (GLN).
Frequently Asked Questions
Company: Use a GS1 US Data Hub | Product - View/Use, Location - View/Use, or Company offering.
Global Location Number (GLN): Use a GS1 US Data Hub | Location - View/Use or Company offering.
Global Trade Item Number (GTIN®): Use a GS1 US Data Hub | Product - View/Use or Company offering.
GS1 Company Prefix: Use a GS1 US Data Hub | Location - View/Use or Company offering.
Third-party product data: Use a GS1 US Data Hub | Product - View/Use offering. Examples of search criteria are brand, industry, packaging level, product description, and modified dates.
A query in GS1 US Data Hub | Product - View/Use subscription gives a list of Global Trade Item Numbers (GTINs), or UPCs, from other companies matching the search criteria. The results include the GTIN record status, brand name, product description, company name, and last updated date for all returned GTINs. More-detailed product data are accessible—when supplied by brand owners—by clicking on the GTIN of interest.
A query in GS1 US Data Hub | Location - View/Use subscription gives a list of Global Location Numbers (GLNs) from other companies matching the search criteria. The results include the GLN state, company name, GLN type, location name, status, address, last updated date, and link to contact the location owner for all returned GLNs. The location organizational structure is also accessible, with more-detailed location data—when provided by location owners—by clicking on the GLN of interest.
A query in GS1 US Data Hub | Company subscription gives a list of companies matching the search criteria. The results include the company name, GS1 Company Prefix, UPC Company Prefix, prefix status, entity GLN, and last updated date for all returned companies.
The API allows you to directly query both the GS1 US Data Hub registry of domestic GTINS, GLNs and GS1 company prefixes, and the Verified by GS1 Global Registry of global identifiers using commands (API endpoints) that you can build into your own software applications. Our APIs are secured with unique keys (one per subscriber) and are supported by an online developer portal where you can learn how to use the API commands so that you can connect directly to GS1 US Data Hub data from an external application.
Product data is populated by GS1 US Data Hub | Product - Create/Manage subscribers, who are the brand owners who licensed a prefix or Global Trade Item Number (GTIN) from GS1 US and added their product to GS1 US Data Hub.
Location data is similarly populated by GS1 US Data Hub | Location - Create/Manage subscribers, which consist of companies who licensed a prefix or Global Location Number (GLN) from GS1 US and added their location to GS1 US Data Hub. Global product and company data are also supplied by the GS1 Global Registry Platform.
*To be eligible for an API trial account, Company must (i) support and encourage the use of GS1 standards in alignment with the GS1 General Specification (available at https://www.gs1.org/standards/barcodes-epcrfid-id-keys/gs1-general-specifications) and/or (ii) serve GS1 US members.